China will require clear labeling of all AI-generated content starting September 1, 2025, marking a strict global standard. Backed by top agencies, the rule targets fraud and misinformation. Firms like Tencent must comply or face penalties, while trust may grow for those who do.
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China is taking a decisive step by mandating comprehensive labeling for all AI-generated content, including text, images, and videos, establishing a stringent global standard for technology regulation. This new law, effective from September 1, 2025, is robustly supported by influential agencies such as the Cyberspace Administration of China (CAC) and the Ministry of Public Security. Explicitly targeting misinformation and fraud, the regulation underscores the imperative of accountability within the digital landscape.
Public backing for mandatory AI content labeling is strengthening in China. A recent commentary in the Communist Party's official newspaper, People’s Daily, endorsed a legislative proposal advocating for stringent labeling standards. Li Dongsheng, a deputy to the National People’s Congress, stated clearly that comprehensive labeling could significantly curb the malicious misuse of AI technologies.
Under these new regulations, users publishing AI-generated content must clearly declare it, while service providers are obligated to retain detailed records for at least six months. Strict prohibitions have been placed on the removal, alteration, or concealment of AI content labels, with stringent penalties for non-compliance.
These measures reflect Beijing’s intensifying scrutiny of artificial intelligence amid rising concerns over misinformation, copyright infringements, and online fraud. This directive expands upon previous regulations focused on deep synthesis technology and algorithmic recommendation practices, significantly broadening governmental oversight.
These efforts align closely with the broader push by the CAC, highlighted recently by state-run news agency Xinhua, placing AI regulation at the center of the 2025 Qinglang ('clear and bright') campaign—an annual initiative dedicated to purifying China's digital space.
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