In recent weeks, we've been scrutinising the profound impact of artificial intelligence and the sinister role of deepfakes in society.
The risk these technologies pose to the upcoming U.S. elections cannot be understated, especially given our democratic system's heavy reliance on social media platforms and AI systems that manage and analyse vast amounts of data. This reliance influences public perceptions and leadership choices in profound ways.
At the crossroads of accelerating computing power and modernization, AI presents both extraordinary opportunities and significant risks.
As we advance towards an AI-driven future, we must confront the potential fragmentation of societal balance and democratic systems.
In 2024, as AI technology advances at breakneck speed, society is grappling with its darker potentials. The rise of undetectable deepfakes and sophisticated misinformation campaigns threatens not only U.S. elections but also the stability of democracies worldwide.
These technologies have been weaponized before, as evidenced by previous Russian interventions in U.S. elections, and now pose a domestic and international threat to our political systems.
The upcoming European Parliament elections are seen as a critical test for combating disinformation and foreign interference.
In response, the European Union (EU) has begun implementing the Digital Services Act (DSA) this year, aimed at combating online disinformation and electoral interference across the twenty-seven member countries and the European Parliament elections from June 6 to June 9.
Notably, the DSA is investigating Meta, the American tech giant, for the spread of disinformation on its platforms, Facebook and Instagram, poor oversight of deceptive advertisements, and potential failure to protect the integrity of elections.
The proliferation of AI-generated deepfakes and fake news is a significant concern, with reports of foreign governments attempting to sway election outcomes through disinformation and public opinion manipulation.
The EU is making concerted efforts to implement rules that monitor and hold social platforms accountable.
However, the question remains: Are these measures effective, especially when synthetic bot-driven information floods the airwaves? Past violations have shown that penalties may not be sufficient to deter these actions.
Can the EU or other legislative bodies impose sanctions strong enough to impact the balance sheets of these social media giants?
Are we asking the right questions, or are we overly reliant on technology rather than the rule of law?
This growing threat highlights the need for advanced digital diagnostics and blockchain technologies to detect and trace synthetic content.
Yet, the sheer volume of AI-generated content often overwhelms current capabilities. Daily security alerts and content spam indicate the urgent need for more robust tools and strategies.
For the average citizen, the challenge is even more daunting. People want to trust the content they consume, follow their leaders, and rely on opinion experts, all of which influence their votes and perspectives on societal issues.
Yet, who is responsible for ensuring the democratisation of safe information? Are we all entering a digital jungle filled with dark web agents poised to exploit our vulnerabilities, especially those of younger generations who are increasingly dependent on digital devices?
This raises critical questions about accountability. Should governments and large content providers be held to higher standards of transparency?
Should there be a rating system for media content to indicate its trustworthiness, akin to an “efficiency star rating” system for electronic devices?
If modern society seeks a fair and transparent democratic system, should there be an oversight body representing content consumers—the citizens?
The court of public opinion plays a crucial role in steering these discussions. To safeguard society, we must address credibility and quality in our most prestigious media organisations and social platforms.
Advanced technologies that analyse consumer sentiment have undeniable benefits, highlighting critical issues that demand attention.
However, the democratic process hinges on the right to access truthful information, free from domestic or foreign manipulation.
As we face these challenges, the critical question remains: How do we protect unique identities and preserve trust in our institutions?
This dilemma could lead us into cybersecurity chaos or offer an opportunity for innovation and collaboration to establish ethical guidelines and robust defences.
The stakes are high, and the actions we take now will shape our digital future and the integrity of our democratic systems.
“A Collaborative Future Governmental and Tech leaders must Respond with Ethical Guidelines to Protect Society”
In response to these challenges, governments are beginning to take action. The U.S. government, for instance, has been working on the AI Act to establish ethical guidelines and regulations for the use of artificial intelligence.
This act aims to address the risks associated with AI, including its potential misuse in elections. Similarly, the European Union's Cyber Resilience Act focuses on enhancing the security of digital products and services, aiming to protect the integrity of information and prevent cyber threats.
This week, the US announced the second version of its Cyber National Resilience strategy, emphasising 27 strategic objectives to bolster national security against ongoing cyber threats.
Despite this, little attention was given to media platforms. Considering the scale and potential vulnerability of these platforms to foreign intervention and domestic misuse, should they be classified as critical infrastructure?
If critical infrastructure is essential for national stability and the functioning of utilities, businesses, and government, then malfunctioning social media platforms, which can spread misinformation and incite social disruption, should similarly be safeguarded to maintain societal order.
The challenges posed by AI in the realm of cybersecurity and misinformation require a concerted effort from all sectors of society.
Governments, private enterprises, and the general public must work together to establish ethical standards and deploy innovative technologies.
This collaborative effort, flooded with “contralateral” opinions, is essential to preserving the integrity of democratic system during elections and ensuring social stability in an era increasingly dominated by AI.
What is the outlook for AI, democracy, and the threat landscape? How does society strike a balance? Is it up to academics and governments to choose?
While the potential for AI to disrupt elections and manipulate public opinion is a significant threat with the proliferation of advanced multimedia technology and with the use of deepfakes, it also serves as a catalyst for advancements in cybersecurity.
Some AI experts and technocrats assert that by focusing on ethical guidelines, technological innovation, and collaboration, we can transform the challenges posed by AI into opportunities for a more secure and trustworthy digital world.
The intersection of AI, deepfakes, and democratic elections presents a formidable challenge. The stakes are immense, and both the U.S. and the EU are enacting legislative measures and enhancing cybersecurity protocols to address these threats.
Throughout 2024, in the Global North, we may witness volatile and potentially dangerous times in the media space, with heightened risks of democratic interference.
There is no doubt that ongoing discourse between public opinion and observers will scrutinize the actions of governmental leadership and technocrats. The court of public opinion will be active, critically evaluating government responses, setting the baseline for our expectations and capabilities in managing AI's impact on society moving forward.
